Aprendizagem empreendedora baseada no marketing digital: impacto na autoconfiança e nas intenções empreendedoras dos estudantes de educação física
DOI:
https://doi.org/10.47197/retos.v67.113473Palavras-chave:
Aprendizagem empreendedora, marketing digital, intenção empreendedora, eficácia, estudantes de educação físicaResumo
Introdução: Aprender a aprender na era digital é essencial para dotar os estudantes dos conhecimentos, competências e confiança necessários para enfrentar os desafios económicos e construir percursos profissionais independentes. Este resultado é particularmente relevante para os estudantes de educação física, que se encontram no meio de opções laborais limitadas.
Objectivo: Este estúdio analisa a influência das percepções dos estudantes sobre a aprendizagem do empreendimento baseado no marketing digital com intenção empreendedora e autoeficaz.
Metodologia: Foi aplicada uma abordagem quantitativa medianamente a uma consulta. A população foi constituída por 849 estudantes de educação física, e o tamanho da exposição, determinado pela fórmula de Slovin, foi de 87 participantes. Os dados foram analisados com o método de Modelação de Economias Estruturais através de Mínimos Cuadrados Parciais (PLS-SEM).
Discussão: Os resultados mostram que a perceção da aprendizagem do empreendimento baseada no marketing digital prevê significativamente a intenção empreendedora (R² = 0,384) e a autoeficácia (R² = 0,538). Isto indica que os estudantes que valorizam com certeza este tipo de formação tendem a sentir-se mais capazes e motivados para empreender.
Conclusões: A incorporação do marketing digital na aprendizagem do empreendimento representa uma estratégia eficaz para fortalecer a intenção e a autoeficácia do empreendimento nos estudantes de educação física. Os ha-llazgos têm implicações diretas na conceção curricular e na formulação de políticas educativas mais adaptadas às exigências do ambiente digital atual.
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Direitos de Autor (c) 2025 Agus Sunaryo, Bambang Sumardjoko, Harsono Harsono, Endang Fauziati, Hernawan Sulistyanto; Habib Pijar Bawana Naryananda
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