Relación entre la calidad del servicio y la satisfacción de los jugadores en los torneos de baloncesto 3x3 en Grecia
DOI:
https://doi.org/10.47197/retos.v78.118321Palabras clave:
Baloncesto 3x3, calidad del servicio, gestión de eventos deportivos, satisfacción de los jugadoresResumen
Introducción: El baloncesto 3x3 constituye una modalidad relativamente reciente que tiene como objetivo fomentar la participación masiva y aumentar la atractividad del deporte a nivel comunitario.
Objetivo: El presente estudio tuvo como objetivo aplicar un modelo de calidad del servicio en el contexto del baloncesto 3x3 y evaluar en qué medida la satisfacción de los jugadores puede predecirse a partir de las cinco dimensiones del modelo.
Metodología: El estudio utilizó un diseño cuantitativo correlacional para explorar las asociaciones entre las dimensiones de la calidad del servicio y la satisfacción de los participantes en torneos de baloncesto 3x3 en Grecia, así como para evaluar la contribución predictiva de cada dimensión a la satisfacción general. La muestra del estudio estuvo compuesta por 305 jugadores (65 mujeres, 22%, y 238 hombres, 78%) que participaron en torneos de baloncesto 3x3 en la región de Macedonia Central, Grecia.
Resultados: El análisis factorial confirmatorio corroboró la validez factorial del modelo, compuesto por sus cinco dimensiones. Todas las dimensiones contribuyeron de manera significativa a la predicción de la satisfacción de los jugadores, siendo la dimensión de Fiabilidad la más relevante.
Discusión: Se concluye que el baloncesto 3x3, con su imagen moderna, puede constituir un vehículo eficaz para que las asociaciones de baloncesto hagan el deporte más atractivo para los jóvenes y las comunidades locales.
Conclusiones: Estos resultados destacan la importancia de la gestión de la calidad del servicio en los torneos de baloncesto 3x3 para mejorar la satisfacción de los jugadores y favorecer el crecimiento del deporte.
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