ALGUACIL, Mario; CRESPO-HERVÁS, Josep; PÉREZ-CAMPOS, Carlos. Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports service: from target to person buyer). Retos, [S. l.], v. 37, p. 139–146, 2020. DOI: 10.47197/retos.v37i37.71707. Disponível em: https://revistaretos.org/index.php/retos/article/view/71707. Acesso em: 13 jun. 2026.