Social transformation through edu-communication: strategies to promote sports and recreational activities in Milagro, Ecuador
DOI:
https://doi.org/10.47197/retos.v68.116259Keywords:
Communication, health culture, sport, edu-communication, lifestylesAbstract
Introduction: The promotion of healthy lifestyles in school settings has become a priority due to the increase in sedentary behaviors and unhealthy habits among young people. In this context, edu-communication emerges as an effective strategy to encourage active participation and foster behavioral transformation within community environments.
Objective: The objective of this research was to design and implement an edu-communication strategy aimed at promoting healthy lifestyles within a community.
Methodology: Using a quantitative approach and a quasi-experimental design, pretests and posttests were conducted to measure changes, alongside an edu-communication intervention that involved the active participation of community members. Surveys and questionnaires were used as the main data collection instruments.
Results: The results showed a significant increase in sports practice, nutritional knowledge, and socio-emotional skills among participants.
Discussion: The discussion highlights how edu-communication, by integrating cultural, emotional, and community aspects, manages to transform not only individual behaviors but also fosters a sense of belonging and collective responsibility—key elements for the sustainability of these changes.
Conclusion: Edu-communication constitutes a valuable tool for promoting sustainable and inclusive changes within the school environment, contributing to the strengthening of a culture of holistic well-being and community participation.
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Copyright (c) 2025 Ana Herrera Flores, Jefferson Mendoza-Carrera, Juan Carvajal-Romero, Viviana Pinos-Medrano
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