Mexican survey of fitness, nutrition and health trends 2026: current direction and future of the fitness industry
DOI:
https://doi.org/10.47197/retos.v84.118781Keywords:
fitness industry, technology, well-being, Mexican Fitness SurveyAbstract
Introduction: There are now seven editions of the Mexican Fitness Trends Survey.
Objective: To identify the main fitness trends in Mexico for 2026 and analyze the changes in relation to the year that precedes it, in addition to examining its framing with results of fitness trends at a global level for 2026.
Method: Quantitative, non-experimental, descriptive and comparative longitudinal trend study. The population analyzed are fitness professionals based in Mexico, the sample is non-probabilistic (n=995). For data collection, the methodology of the American College of Sports Medicine (ACSM) was used (52 possible total trends).
Results: The main fitness trends in Mexico for 2026 are exercise programs for body weight control, multipurpose commercial gyms, traditional strength training, functional training and wearable technology. 11 trends remain from 2025 to 2026 and 13 coincide with those reported in the United States of America for 2026.
Conclusions: Training modalities make up the predominant category, followed by technology in fitness. The most stable trends are exercise for body weight control, traditional strength training, functional training and training with own body weight. The findings suggest that Mexico presents an opportunity for growth in the use of technologies applied to fitness, as well as in diversification of modalities and attention to different population groups, strengthening alignment with international trends and the professionalization of the sector.
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