Blockchain e a indústria esportiva: uma revisão sistemática da literatura sobre Fan Tokens e suas implicações

Autores

DOI:

https://doi.org/10.47197/retos.v60.107125

Palavras-chave:

Sport Management, Blockchain, Fan Engagement, Fan Tokens, Digital Assets, Tokens

Resumo

Contexto: Os fan tokens surgem como uma inovação significativa que permite uma nova forma de interação entre os clubes e os seus adeptos e introduz um modelo económico alternativo para as entidades desportivas. Objetivo: A revisão discute as características técnicas dos fan tokens e seu papel na melhoria da participação dos torcedores nas decisões dos clubes menores, reforçando o sentimento de pertencimento e comunidade. Métodos: A pesquisa abrangeu uma revisão sistemática da literatura, seguindo as diretrizes Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), e apresentou uma análise quantitativa e qualitativa das aplicações de fan tokens na indústria esportiva. Resultados: Os resultados destacam que existem desafios significativos, como a volatilidade dos preços e a necessidade de regulamentação adequada para garantir a adoção segura e eficaz, apesar das oportunidades de participação e monetização. A discussão também inclui as implicações éticas e sociais do uso de fan tokens, enfatizando a necessidade de estratégias que priorizem a inclusão e a equidade no envolvimento dos fãs. Conclusão: Por fim, o estudo propõe direções futuras de pesquisas que considerem o desenvolvimento tecnológico contínuo e as mudanças nas expectativas dos torcedores, com o objetivo de otimizar o uso de fan tokens para beneficiar os stakeholders envolvidos.

Palavras-chave: Gestão Esportiva; Blockchain; Engajamento dos fãs; Tokens de fãs; Ativos Digitais; Fichas.

Biografias do Autor

  • Vitor Ayres Principe, Rio de Janeiro State University

    Ph.D.  student in Exercise and Sport Sciences at Rio de Janeiro State University. Master’s degree in Civil Engineering at Fluminense Federal University and Master’s degree in Exercise and Sport Sciences at Rio de Janeiro State University.

  • Giullio César P. S. M. da Silva, Universidade do Estado do Rio de Janeiro

    Ph.D.  student in Exercise and Sport Sciences at Rio de Janeiro State University and Master’s degree in Exercise and Sport Sciences at Rio de Janeiro State University.

  • Rodrigo Gomes de Souza Vale, Universidade do Estado do Rio de Janeiro

    Ph.D.  in Health Sciences at the Federal University of Rio Grande do Norte and professor at the Institute of Physical Education and Sports in Rio de Janeiro State University.

  • Rodolfo de Alkmim Moreira Nunes, Universidade do Estado do Rio de Janeiro

    Ph.D. in Health Sciences at the Federal University of Rio Grande do Norte and professor at the Institute of Physical Education and Sports in Rio de Janeiro State University.

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Publicado

01-11-2024

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Vol. 60 (2024)

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Revisões teóricas sistemáticas e/ou metanálises

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Como Citar

Ayres Principe, V., P. S. M. da Silva, G. C., Gomes de Souza Vale, R., & de Alkmim Moreira Nunes, R. (2024). Blockchain e a indústria esportiva: uma revisão sistemática da literatura sobre Fan Tokens e suas implicações. Retos, 60, 823-840. https://doi.org/10.47197/retos.v60.107125